What is Private Label Clothing?

lm_admin
March 2, 2023

A private label product is a type of product that can be customized and/or labeled in various ways to make the product uniquely your own. It takes a lot of time, effort and expense to develop a custom product. The costs and time required to developing a private label product is greatly reduced as compared to a custom product.

Many of the products you see on the market today being sold by major brands are actually private labeled. This means that the can of beans being sold by one major brand is often produced in the same factory as the can of beans you’ll see at an off-brand retailer. However, the recipe may be tweaked to better suit each retailer.

Similarly, in fashion, a private label clothing product being sold by a major brand might be, and often is, coming off the same production line as a competitor, a small brand or even a discount retailer. However, this doesn’t necessarily mean that the products are the same. They will typically have been customized in various ways to suit the specific requirements of the retailer.